• After 25 years of ESPP investing, in both up and down markets, an idea for a business was born:

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• Built on a few simple facts:​

  • Only about 1/2 of eligible employees participate in their ESPP benefit
  • Of those, most do not maximize their contributions

  • ESPP investments provide a guaranteed profit at the close of each offering period​

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• Practically speaking, this translates to hundreds and thousands of dollars of every year per employee, essentially risk free that is being left on the table!

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• The combination low employee use, low risk, and high upside is a problem waiting to be solved